Empowering horticultural farmers
Richard Ward, COO, Apunga
Apunga is helping horticultural farmers across Australia, NZ and the UK make better farming decisions using data. Knowing for instance, the actual growing costs of each individual crop at any point in time helps farmers make improved operational decisions. In turn, more informed strategic decisions, such as crop diversification or expansion plans, can be made based on historical data.
Horticulture farms are increasingly complex businesses to run and manage. Growing multiple crops simultaneously and often across a number of different locations means there is a demand for easily accessible real time information that can be shared across different users across the farming business.