Director, Modular Farms Australia
As director of Modular Farms Australia, James oversees the expansion of the Modular Farms brand in the Oceanic region.
James spent most of his childhood working on his family’s farm, educating himself on Victoria’s fertile soil.
In the mid 2000’s, he graduated from Deakin University in Geelong with a major in economics and finance. After his studies, he continued working on his family’s farming business until it was hit with drought, forcing him to leave to the city. Once there, he worked professionally in a bank for
seven years, travelling in his spare time.
Having personally dealt with the impacts of the drought, James wanted to find ways to integrate technology and create a place for himself in the future of farming. “As a 3rd generation farmer, I felt that doing what we have done for the past 100 years will not suffice for the next 100 years.”
After much research, James decided to bring Modular Farms’ technology home by launching Modular Farms Australia, supplying built-in-Brisbane Modular Farms to farmers and businesses across the Oceanic Region, in particular to the many isolated, rural communities of Australia. The excitement of changing the way food is grown and more importantly providing food security for the ever-growing population was the main motivation behind James’ initiative. Despite Australia having a vast amount of agricultural land, the benefit of being able to grow anywhere at any time was far more intriguing than waiting for the next rain fall to appear. He sees Modular farming suitable to remote and island communities, food services, agribusinesses and educational facilities wanting access to freshly harvested, sustainable food.
James is an active member of the Vincent Fairfax Family Foundation (VFFF), which is a philanthropy organization working to enhance services and opportunities for rural and regional communities in Australia.